THREE DIMENSIONS TO TWO – THE MAGIC OF GOUSHA MAPS

1972 version of road map of Oregon from H.M. Gousha Co. for Shell Oil. End of the era of free road maps.

Maps have a magical ability to allow one to travel to places they have and have not been to.  They offer an experiential taste.  From the late 1920’s until the 1970’s, would-be travelers had options to pick up road maps at no cost from various gasoline stations around the US.  My favorites as a child – and even now – fell to those produced by the H. M. Gousha Maps.  Vibrant colors accompanied by bright fonts set the maps as a peak for other map companies to reach for in my eyes.

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