In Genesis, Bethel is the place where Abram stayed building an altar on his way to Egypt and on his return. Later, in the same record, fleeing from the wrath of his brother Esau, Jacob falls asleep on a stone dreaming of a ladder filled with angels stretching between Heaven and Earth. At the top of the ladder, God, who promises Jacob the land of Canaan. When Jacob wakes, he anoints the stone (baetylus) with oil and names the place where he his dream occurred, Bethel. So, as with Abram and Jacob, Wilhelm Keil led his communal German-American followers to a new Bethel. This one in the middle of Missouri.